At Rocky Brands, I design digital assets across a range of footwear brands, including Georgia Boot, Durango, XTRATUF, Muck Boots, and Rocky Boots. I work closely with internal teams to create web graphics, paid ads, and marketing emails that align with each brand’s identity. I also collaborate with developers to design and launch new web page layouts that improve both look and functionality. Recently, I was involved in a full brand refresh and supported the transition from Salesforce Commerce Cloud to Shopify, helping to ensure a smooth design handoff and consistent user experience.